Casa
d'Iorio coffees are made from a special blend of the finest
selected grade-A, mountain-grown Arabica coffee beans, roasted
fresh every day. Arabica coffee beans, grown at high altitudes,
require a very particular temperature and humidity to become
the quality of bean that is needed to meet our high standard
of roasting. This delicate growing cycle of the Arabica coffee
tree is what allows the beans to produce a very distinguishable
coffee full of rich flavor and aromas with no bitter after-taste.
All Casa d'Iorio coffee is immediately packaged after roasting
in our re-sealable stand-up pouches. These pouches are specially
laminated with three layers of food grade material to provide
the ultimate barrier of protection against UV lighting, moisture
and oxygen. All Casa d'Iorio coffees have a Zip-Lock closure
and tear notches for convenience of storage and freshness.
Since our beans are all fresh roasted and packaged immediately
after roasting. Casa d'Iorio supplies a one way degassing
valve on all our coffee bags. This degassing valve releases
air within the bag without allowing air back in. It keeps
your coffee fresh as the day it was roasted. Smell the freshness!-
Place the valve on the pouch close to your nose and squeeze
the pouch - Smell the aroma of fresh coffee
1. Coffee brewing water should be at 195°F/90°C (Never
boil coffee.)
2. Use fresh coffee beans for freshly ground coffee. (Never
use coffee grinds more than once.)
3. Use distilled water. Distilled water will enhance the taste
of coffee. Distilled water has no hard minerals so your coffee
equipment will require less maintenance.
4. Enjoy and share your premium Casa d'Iorio coffee with your
friends.
According to legend, the effect of coffee beans was discovered
in around 800 AD by an Ethiopian goatherd named Kaldi. Kaldi
noticed his goats prancing joyously from one dark green leafy
coffee shrub to another. After trying a few of the red cherries
on the bushes, he soon realized it was these fruits that were
causing the strong stimulating effect exhibited by the goats.
In early years, the berries were used in monasteries to help
monks stay awake while they were praying for extended periods
of time. This practice began in the monasteries near the location
where the berries were first found, but they were soon distributed
to monasteries worldwide.
However, recent evidence may point to a different origin
of the coffee bean. Coffee beans were said to have been
discovered on Ethiopian plateaus and brought to Yemen, where
they were grown since the 6th century.
Roasted coffee beans were first brewed in Arabia in around
1000 AD. Coffee was sought by Muslims who wished to stay
awake to worship, and was even drunk by people who were
not religious. However, Arabia did not wish for coffee beans
to be cultivated outside of the local area, as they made
their beans infertile before exporting them. Parching or
boiling would make the beans infertile, and therefore would
not allow for them to be grown outside of the region. Sources
say that no coffee seed grew outside of Arabia or Africa
until the 17th century. Legend has it that Baba Budan, an
Indian smuggler, left Mecca around 1600 AD after obtaining
fertile coffee seeds and smuggling them out by strapping
them to his stomach. The seeds launched an expansion of
the growth of coffee beans that quickly reached as far as
Europe.
In 1615, a Venetian merchant brought coffee to Europe.
However, the Europeans did not simply want the end product
of grown coffee beans - they wanted the ability to produce
them. Not long afterward, in 1616, the Dutch were the first
to plant a coffee plant in Europe. The first coffee estate
with European ownership was founded by the Dutch in 1696
on colonial Java (now a part of Indonesia).
Around 1714, the Jardin des Plantes in Paris (Paris's Royal
Botanical Garden) received a coffee tree as a gift to Louis
XIV. A few years later, Gabriel Mathieu de Clieu, a young
naval officer from Martinique (a French colony in the Caribbean),
was in Paris for a short time. He had the desire to bring
coffee plants back to Martinique with him, as he believed
Martinique could become the Java of the French colonies.
He asked the king if he could take one of the branches from
the coffee tree in the garden, but the king declined the
offer. However, this did not stop de Clieu from obtaining
part of the plant, as he snuck into the garden at night
and took a sprout of the plant. As de Clieu made his return
trip to Martinique with the plant, he encountered many hardships
along the way. He came into contact with pirates who almost
captured the ship. A tempestuous storm threatened to sink
the ship, and shortly afterward, there was a drought in
which water was so rationed that it was difficult to sustain
both de Clieu and the coffee plant. However, the plant successfully
finished the journey to Martinique and within 50 years,
almost 18 million trees were grown.
Brazil also wanted a share of the coffee market, but they
first had to obtain seeds from a coffee-growing country.
They dispatched an agent, Lt. Col. Francisco de Melo Palheta,
to smuggle seeds from French Guiana. He eventually convinced
the governor's wife into giving him coffee seeds; she subtly
gave him a bouquet of flowers spiked with seedlings at a
state farewell dinner. Col. Palheta returned to Brazil with
the seeds, and coffee evolved from a rare indulgence to
an everyday drink for common people as Brazil's coffee harvests
abounded: an empire was born.
The majority of coffee is grown in Brazil, with over a third
of all coffee beans originating from the country. In 1999
alone, Brazil harvested over 27 million 60 kg bags of coffee.
However, Brazil is one of the only high-volume producers
of coffee that is susceptible to frost. Frost can damage
the crops and lead to price increases as many plants are
destroyed. Other high-volume producers of coffee include
Columbia, Indonesia, Vietnam, Mexico, Ethiopia, India, Guatemala,
Côte d'Ivoire and Uganda.
Features of regions in which coffee is grown include moderate
precipitation and sunshine, and temperatures around 20°C.
An area low in wind is most desired for cultivation. The
ideal soil for the cultivation of coffee is rich in humus
and nitrogen. Growing seasons of coffee vary by country.
The coffee industry has the second highest monetary value
among natural commodities, below oil. The industry employs
around 25 million people in dozens of countries. Coffee
prices can fluctuate, as unexpected surpluses or poor crops
can affect supply and demand for coffee, therefore affecting
the price the consumer pays.
Coffee grows on tropical evergreen shrubs. There are two
major species of the coffee plant that are cultivated: Coffea
canephora (robustas) and Coffea arabica (arabicas). Arabica
coffee is more commonly used for drinking than robusta (coffea
canephora), as it is generally less bitter and has more
flavor. About 70% of coffee produced for drinking is Arabica
coffee, while only 30% is robusta. Arabica coffee is grown
at high altitudes (between 500 and 1700 meters), while robusta
is grown on the plains. Robusta coffee requires more sunlight
and more rain than Arabica coffee, which is usually planted
in the shade of taller trees. Robusta coffee is fertilized
because of insects that fly from one bush to another, cross-pollinating
them. Robusta coffee beans have higher caffeine content
than arabica beans.
Over the years, different varieties of coffee have emerged.
This is due to either cross-breeding or simply adaptation
to different environments (soil among other conditions).
Varieties include Moka, Bourbon and Maragogype. The amount
of caffeine in beans from different areas may differ significantly.
Depending on the size of the plantation, berries can either
be harvested by hand or using mechanical devices. However,
most farms still choose to harvest their coffee by hand.
When a tree is between 3 and 5 years old, it begins to
produce fruit that can be harvested. At this time, a tree
will produce 2-4 kg of fruit. When the coffee fruit is ripe,
it bears a resemblance to a red cherry. Each fruit usually
contains two coffee beans. The coffee fruit will not ripen
after being picked, which makes it different than most other
fruits. The coffee cherry is ready to be harvested when
it becomes bright red. After the fruits are harvested, the
outer layers of the bean are removed, exposing a dry, green
coffee bean. Next, either dry or wet processing may be used
to bring the beans to the 'parchment' stage. The wet method
is usually used for higher-quality coffees. Most of the
moisture is removed from the beans, and they remain within
their hulls. At this point, the beans can be stored if necessary.
After this stage, the beans are sorted, graded and made
ready for shipping.
Once the green coffee beans have passed this stage, they
are usually roasted - though coffee beans can either be
roasted by the supplier or roasted at home by the consumer.
The process of roasting has a great effect on the final
taste of the bean. Beans begin to roast when their internal
temperature reaches 392°F (200°C). Different beans
roast at different speeds; the speed of the roasting depends
on the varieties and ages of the beans, as these factors
affect their density and moisture. The density of the bean
has an impact on the strength of the coffee.
Caramelization occurs during the roasting process - starches
in the coffee bean are broken down by the high heat. This
separates them into simple sugars, which in turn begin to
add color to the bean by turning brown. While the bean is
being roasted, sucrose is very quickly lost. The flavor
changes during the roast, as caffeine, acids and aromatic
oils weaken. However, other oils (including caffeol, which
causes the distinctive flavor and scent of coffee) begin
to appear when the bean's internal temperature reaches about
400°F (205°C).
After roasting, the coffee beans are graded according to
their roast. There are many different grades, including
light, cinnamon, medium, high, city, full city, French and
Italian roast. Lighter roasts have a more intense flavor,
as the aromatic oils and acids which cause the taste are
still present (instead of being broken down by longer roasting
times). Lighter roasts are also bitterer, due to their higher
caffeine content. Darker roasts have less fiber content,
thus making them smoother. Also, darker roasts tend to have
a more sugary taste.
- Coffee is a fruit.
- Each year, over 10 billion pounds of coffee are produced
in more than 50 countries worldwide.
- One pound of coffee consists of over 3 thousand coffee
beans.
- A coffee tree yields 1-2 pounds of green coffee each year.
- In suitable conditions and with proper care, coffee trees
can yield fruit for 20 to 30 years.
- The world's second largest coffee consumer (volume-wise)
is Germany, with 16 pounds per person.
- There are more than 3 trillion coffee trees worldwide.
- Brewed coffee is 98% water.
- No coffee is grown in the US, with the exception of Puerto
Rico and Hawaii.
- Coffee sweeteners are used by 43% of coffee drinkers in
Germany and 27% of those in the US.
- Coffee consists of only 1-2% caffeine.
- A cup of coffee contains no calories.
- The ideal temperature for brewing coffee is 195°F
(about 90.6°C).
An opened package of coffee should be stored in a cool dry
place in an airtight, opaque container. Freezing or refrigerating
coffee should be avoided. As coffee is porous, it is easily
flavored by the substances around it. This is beneficial
for those wishing to create flavored coffee, as the coffee
will readily absorb the flavor added. However, freezing
or refrigerating the coffee may cause it to gain unwanted
flavors and odors from its environment (that is, the other
items in the fridge or freezer).
A package of coffee will last about two weeks before going
bad. However, if a person has a lot of coffee they feel
they will not consume in a two-week period, they may choose
to freeze the excess coffee. In this case, freezing can
be somewhat acceptable, as long as it is only frozen once
(that is, it is not taken out of the freezer and then refrozen).
It is imperative that coffee is in contact with as little
moisture possible in order for it to keep its freshness.
If coffee is frozen and defrosted again and again, the frozen
moisture in the coffee will be absorbed into the bean when
it melts. Also, the constant changes in temperature associated
with freezing and melting are not good for the coffee bean
retaining its original quality.
It is best to keep coffee beans whole until right before
preparation or serving. This assists with keeping the coffee
fresh as long as possible. When coffee beans are ground,
they become stale faster, as their surface area is greatly
increased.
In the 17th century, Londoners used to add butter, mustard,
oatmeal and ale to their coffee. However, in recent years,
additives include sugar, milk, cream, chocolate and vanilla.
There are many other ingredients not mentioned here that
can be added to a cup of coffee to give it a very distinct
flavor.
The caffeine contained in coffee produces a stimulating
effect. People who drink coffee often experience increased
alertness, reduced muscle fatigue and improved concentration
and performance. However, if consumed in excess, it can
cause sleeping difficulties, headaches, irregular heartbeat,
muscle tension and nausea.
Studies have shown that coffee consumption may have positive
effects in the prevention of certain diseases. Coffee has
been known to reduce the risk of Parkinson's' disease in
men, while java works well as an anti-depressant. Also,
studies indicate it may reduce the risk of gallstone disease,
type 2 Diabetes, asthma attacks, Alzheimer's disease and
some forms of cancer.
However, coffee may also have negative effects when consumed
in excess, including increased blood pressure and increased
risk of coronary artery disease and iron deficiency anemia.
Coffee should be consumed in moderation so as to minimize
its long-term effects. Studies show that 1-2 cups of coffee
is an amount that is generally safe to consume daily.
Drip coffee: 115-175 mg
Instant: 65-100 mg
Brewed: 80-135 mg
Instant decaf: 2-3 mg
Brewed decaf: 3-4 mg
Espresso: 100 mg
There are many terms that can be used to describe the flavor
of a cup of coffee. Here are just a few to get you started:
Acidity: solution of
an organic acid; sharp & pleasing taste as opposed to
a sour one
Animal-like: evocative
of the scent of animals (wet fur, sweat, leather, etc.);
strong (not a negative quality)
Ashy: evocative of an
ashtray, the scent of cleaning out a fireplace, etc. (not
a negative quality)
Body: description of
the physical properties of the coffee (full & thick
or thin)
Bitterness: desirable
in moderation; depends on the solution of caffeine, quinine
and other alkaloids (there is a correlation between bitterness
and the degree of roasting)
Burnt/Smoky: reminiscent
of the scent of burning wood (terms used when referring
to the degree of the roast)
Caramel: similar to the
odor of sugar being caramelized
Cereal/Malty/Toast-like:
evocative of the scent of freshly made toast or bread, malt
extract or uncooked or roasted grain
Chemical/Medicinal: like
the smell of hospitals (chemicals, medicines)
Chocolate-like: containing
the flavor of chocolate or cocoa powder (often simply considered
sweet)
Clean: pure taste, no
changes in flavor from beginning to end (no after-taste)
Dry: type of acidity
(not to be confused with dry in the context of wine); common
in light, delicate coffees
Earthy: having the scent
of wet soil or humus
Floral: reminiscent of
the scent of flowers (doesn't usually have strong flavor
by itself)
Fruity/Citrus: like the
flavor or odor of fruit (especially berries)
Grassy/Green/Herbal:
evocative of the scent of freshly cut grass, foliage or
unripe fruit
Neutral: bland, low acidity
(not a negative quality); good for blending with others
Nutty: evocative of the
scent or flavor of fresh nuts
Rubber-like: reminiscent
of the scent of hot tires, rubber bands and other rubber
objects (not a negative quality)
Sourness: sharp, biting
and unpleasant taste (like vinegar); not to be confused
with acidity (usually thought of as pleasant)
Spicy: resembling sweet
spices (including cloves, cinnamon and allspice)
Sweetness: solutions of sucrose
or fructose, commonly associated with flavors of chocolate,
caramel and fruit
Tobacco: evocative of
the odor of tobacco
Winey: evocative of the
scent and taste of drinking wine (generally grouped with
acidic and fruity tastes)
Woody: evocative of the
scent of dry or dead wood
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